Shamala Kittane’s journey from India to Portland is a story of passion, grit, and a vision for a sustainable future. Growing up in India, Shamala witnessed the power of cycles as an affordable and eco-friendly mode of transport. Yet, she also saw how their potential often remained untapped, especially in urban logistics and community mobility. This realization inspired her to delve deeper into the world of bicycles and set her on a path that would take her halfway around the globe to Portland, Oregon—a hub for cycling innovation.

Learning the Art of Cycle Building​

Shamala's passion led her to join a Portland-based non-profit dedicated to promoting sustainable transport. Here, she immersed herself in the art and science of building bicycles, particularly cargo cycles designed for heavy loads and urban utility. She learned:

• Frame Design: The principles of geometry, curve radius, and weight distribution for optimal balance and efficiency.
• Material Science: Selecting lightweight yet durable materials to create frames capable of handling substantial loads without compromising maneuverability.
• Mechanics: The intricate workings of gears, brakes, and drivetrain systems, ensuring her designs were both practical and reliable.

Her time in Portland wasn’t just about technical skills; it was about understanding the deeper role of bicycles in fostering community, reducing carbon footprints, and transforming urban landscapes.

Designing the Cargo Cycle​

With her newfound expertise, Shamala designed and built her first cargo cycle—a sturdy, elegant model capable of carrying significant loads while navigating narrow streets and steep inclines. Her design was a hit among local communities and small businesses in Portland, who used it for deliveries, waste collection, and even mobile workshops.

A Vision Beyond Borders​

Shamala's work in Portland wasn’t just about creating a product; it was about building a movement. She collaborated on projects that encouraged community involvement in sustainable transport, hosting workshops to teach others about the benefits of cycling and the skills required to build their own bikes.

Her story has since inspired a wave of enthusiasm for cycling in both Portland and her home country of India. Shamala envisions bringing cargo cycle designs to Indian cities, adapting them to local needs like street vending, waste management, and rural transportation.

Bridging Two Worlds​

Shamala Kittane’s journey symbolizes the intersection of global learning and local impact. By combining traditional Indian ingenuity with cutting-edge bicycle design from Portland, she’s crafting a future where cycles do more than move people—they empower communities.

In an era of increasing urban congestion and environmental challenges, Shamala’s work is a reminder that innovation on two wheels can lead to a greener, more connected world.

In rural India, women are the backbone of their communities, juggling roles as caregivers, farmers, entrepreneurs, and household managers. Despite their immense contribution, access to safe, affordable, and efficient mobility remains a significant challenge. A multi-utility cycle tailored to their needs could be a game-changer, empowering women with mobility that enhances their productivity and independence.

However, designing such a cycle comes with unique challenges, shaped by the realities of rural life.

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Challenges Faced by Rural Women in India​

1. Time Poverty​

Rural women often spend hours walking long distances to fetch water, transport goods, or reach markets and schools. This leaves little time for education, skill development, or leisure. A multi-utility cycle could reduce travel time, but it must be robust enough to handle various terrains and heavy loads.

2. Safety Concerns​

Safety on the road is a pressing issue. Women face risks ranging from poorly maintained paths to harassment. A cycle design must prioritize features like balance, visibility, and ease of maneuvering while ensuring that it’s comfortable for long rides.

3. Cultural Barriers​

In some rural communities, cycling is not considered socially acceptable for women. Overcoming these barriers requires designs that are culturally sensitive, coupled with community programs to normalize cycling for women.

4. Economic Constraints​

Affordability is a key factor. Many rural women cannot invest in high-cost vehicles or cycles. The multi-utility cycle must balance cost with durability and functionality, ensuring accessibility without compromising quality.

5. Terrain Challenges​

Rural roads can vary from smooth to rugged, with mud, gravel, or steep inclines. A multi-utility cycle must be designed for versatility, capable of withstanding rough conditions while remaining easy to pedal.

6. Load-Carrying Needs​

From carrying farm produce and firewood to transporting water containers or children, rural women often need to haul heavy loads. A cycle designed for them must include attachments like baskets, carriers, or trailers to accommodate these needs.

7. Maintenance Accessibility​

In remote areas, access to repair shops and spare parts is limited. The cycle must be low-maintenance, with parts that are easy to repair or replace locally.

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Design Considerations for a Multi-Utility Cycle​

1. Sturdy and Lightweight Frame​

The cycle should be durable enough to handle heavy loads yet lightweight for ease of pedaling. Materials like steel or aluminum could offer a balance of strength and affordability.

2. Modular Attachments​

Customizable carriers, water tank holders, and child seats could make the cycle versatile for different tasks.

3. Ergonomic Design​

Adjustable handlebars and seats will ensure comfort for women of varying heights, enabling long-distance travel without fatigue.

4. All-Terrain Tires​

Thick, puncture-resistant tires would provide stability and durability on uneven rural roads.

5. Safety Features​

Bright reflectors, lights, and bells will enhance visibility and road safety, while a sturdy kickstand will ensure stability when loading and unloading.

6. Cost Efficiency​

The cycle should be designed with locally sourced materials and simplified manufacturing processes to keep costs low while ensuring quality.

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Transformative Potential​

A multi-utility cycle can have a profound impact on rural women’s lives:

• Improved Mobility: Saving time on daily commutes and chores.
• Increased Income: Easier transport of goods to markets for selling.
• Enhanced Independence: Reducing reliance on male family members for mobility.
• Better Access: Facilitating trips to schools, health centers, and community gatherings.

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A Community-Centric Approach​

Designing a multi-utility cycle isn’t just about technology—it’s about understanding and addressing the unique needs of rural women. Collaboration with women’s groups, NGOs, and local communities can provide valuable insights and ensure that the cycle is not just a product but a solution.

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Conclusion​

Empowering rural women with a multi-utility cycle is more than a design challenge—it’s a step towards gender equity, economic empowerment, and sustainable development. By tackling the mobility barriers they face, we can open doors to a brighter, more inclusive future.

The cycle for rural women isn’t just a tool; it’s a symbol of resilience, independence, and hope. Let’s pedal together toward change. 🚴‍♀️

[Funding] SHE CYCLE IMAGES

Introduction:

Hello contact's name 😊, this is your name from company/organization name.
My organization, company/organization name, is dedicated to developing offering area to help who solve problem.

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Define the Problem:

In rural India, women face immense challenges in mobility, including "time poverty," unsafe travel conditions, cultural barriers, and economic constraints. These challenges limit their productivity, education, and independence, leaving significant untapped potential for development.

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Give Solutions:

We’re introducing the "She Cycle", a multi-utility bicycle tailored for rural women’s needs.

Key Features Include:

• Robust & Lightweight Frame: Designed for heavy loads and diverse terrains.
• All-Terrain Tires: Puncture-resistant for rugged roads.
• Modular Attachments: Customizable carriers for water, goods, and child seats.
• Safety Enhancements: Reflectors, lights, and ergonomic design for comfortable long rides.
• Cost-Effective & Easy Maintenance: Locally sourced materials ensure affordability and simple repairs.

The She Cycle is not just a vehicle—it’s a tool for empowerment and transformation.

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Provide a Plan:

Here’s how we can bring She Cycles to your community:

1. Partnership Programs: Collaborate with women’s groups, NGOs, and local stakeholders for deployment.
2. Awareness Workshops: Conduct sessions to normalize cycling for women and overcome cultural barriers.
3. Funding Initiatives: Subsidized pricing models for affordability, supported by CSR programs and grants.
4. Training & Maintenance Support: Equip local repair centers and train women for self-reliance.

Together, we can create a sustainable impact tailored to your region’s unique needs.

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Share Stories:

Case Study: In a pilot program in [Village/Region], the She Cycle saved participants an average of two hours daily on commuting. Women reported increased productivity, higher incomes from faster goods transportation, and greater independence in accessing schools and healthcare.

Testimonials:
"The She Cycle has changed my life. I can now sell vegetables in the market and still have time to help my kids study." – [Name], [Location].

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End with Compelling Questions:

What if every woman in your community had access to a tool that doubled her productivity and empowered her independence? How soon can we partner to bring She Cycles to your region?

At She Cycles, we believe in recognizing and celebrating the achievements of women who inspire others through their active lifestyles and unwavering spirit. The She Cycle Awards are our way of honoring such incredible women—trailblazers who redefine mobility, health, and empowerment.

Honoring Women on International Women’s Day​

The She Cycle Awards are presented every year on International Women’s Day, a day dedicated to celebrating the strength, resilience, and achievements of women across the globe. These awards recognize women who have made significant contributions to:

• Cycling Advocacy: Promoting cycling as a tool for empowerment and sustainability.
• Active Mobility: Inspiring others through their commitment to fitness, health, and greener living.
• Community Impact: Creating opportunities for others to experience the freedom of cycling.

Presented by Shalini Rajneesh​

We are proud to announce that the She Cycle Awards are graced by Shalini Rajneesh, Additional Chief Secretary, whose leadership and vision have inspired countless women. Her presence highlights the importance of active mobility as a step toward gender equality and community growth.

Award Categories​

The She Cycle Awards celebrate achievements across various categories:

• Cycling Champion of the Year
• Community Builder Award
• Trailblazer in Active Mobility
• Young Cyclist of the Year
• Sustainability Advocate Award

Inspiring a Movement​

These awards are more than just a celebration; they are a call to action for women across India to embrace cycling as a means to transform their lives and communities. By sharing stories of courage and innovation, the She Cycle Awards aim to:

• Inspire more women to take up cycling.
• Promote active lifestyles for better health and well-being.
• Highlight the role of cycling in building a sustainable future.

Join Us in the Celebration!​

Celebrate the power of women who cycle. Nominate a deserving woman, share their story, or simply join us in applauding their achievements. Together, we can create a community that values and uplifts the spirit of active women.

Every award represents a step towards a stronger, greener, and more inclusive future. Let’s ride together! 🚴‍♀️